International pop star Moriah Rose Pereira got her start when featured as a mysterious Youtuber on the series ‘thatPoppyTV,’ directed by music producer Titanic Sinclair that harkens the days of “Don’t Hug Me I’m Scared” on Youtube. She became viral due to the strange, absurdist content starring herself as a humanoid AI struggling to understand how to be a real person and pop star by studying society and the music industry.
Since her breakup with Sinclair, Poppy has continued, if not evolved, her enjoyably culty reign of power, singing and performing around themes of double-standards, feminism, and retaliation, all of which is expressed in her creative ‘art pop’ music videos.
Poppy is shown head-on wearing an astronaut-like helmet as she seems to be spinning around violently. Nonetheless, she keeps calm. The quiet part of the song helps the build-up when it breaks into hardcore electric riffs. Poppy performs while the song and lyrics harbor a duality between bubblegum and punk-rock aesthetics, repeating “bury me six feet deep, cover me in concrete,” likely writing about her experience between the eras of her musical career. She goes on to sing in various settings while digging a hole.
The video features a bold, drastic neon aesthetic. Poppy lip-synch while two figures dance behind her as the colors and lighting change. Visually simple, yet appealing all the same, Poppy’s robotic weirdness is always a joy to watch. She describes herself and her relationship with the Internet/technology in conjunction.
Another bizarre music video from the ‘ThatPoppy’ era kicks off with Poppy describing herself as having seven-foot-long eyelashes and showing it, essentially continuing to describe basic rich pretty people. She shows up with various setpieces, on a bed, in front of mysterious, cult-like symbology in a church, and in a car, and she is often followed by two figures in white.
The video juxtaposes clean white and silvers versus darker night landscapes with neon colors. A group of people who go to her church holds up letters that spell “Everybody Dies.”